The FMCG supply chain in Egypt is highly complicated and undigitized. Retailers have to physically visit multiple wholesalers, multiple times every week in order to procure their inventory. Even then, they are unable to obtain a variety of SKUs. Additionally, due to limited market visibility and logistical infrastructure, distributors and manufacturers are unable to reach and sell to the the long tail of the market. Capiter is a digital supply chain solution for the FMCG industry. It aggregates demand from micro-retailers by giving them a mobile app to order goods and leverages this demand to procure SKUs from multiple suppliers at discounted prices. Additionally, Capiter also allows micro-retailers to avail credit based on their purchasing history and consistency.